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Case Study Insect-Out

Insect-Out is a brand that sells insect repellents for indoor and outdoor use. The brand has been on the market for a long time and uses Amazon as another online sales channel. Since April 2024, the brand has wanted to become even more visible and has therefore commissioned the complete relaunch of its strategy and its Amazon presence.

Redesign of the Amazon presence of Insect-Out

improvement in BSR
+ 0 %
increase in orders in one month
+ 0 %
growth in the following 3 months
+ 0 %

How Insect-OUT’s presence has been so far:

  • Previous product detail pages not very appealing
  • As a result, major difficulties in acquiring new customers
  • Goal: Modernising the brand image and increasing sales figures
The warm weather season and changes in precipitation patterns have led to an increase in the insect population, which is causing the market for insect repellents to grow considerably. Our customer Insect-OUT also wants to capitalise on this trend and increase its sales via Amazon.

Procedure

  • Revision of the product detail page for a more user-friendly and intuitive interface
  • Creation of A+ content to provide customers with more information, application examples, etc.
  • Use of high-quality visual content for clear presentation of product information
In addition, the title and bullet points have been precisely revised to communicate the most important product benefits in a convincing way. The clear navigation on the product page has also been improved to make it an effective showcase for suppliers.

Results

  • 13% increase in orders in one month thanks to SEO-optimised content
  • Introduction of new product configurators and information for targeted customer contact.
  • Improved findability and improved sales rank by 40 % thanks to optimised product search bars
After implementing the customisation, customers were able to find the new product information more easily thanks to the optimised findability. This led to a significant increase in sales.

Used Services

Amazon Analytics & Knowledge

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Content Strategy & Creation

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We use data-based strategies to ensure maximum visibility and customer loyalty.

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